Applied Media Research - Nine Lives

The final question for this module was set by Nine Lives Media, an independent television production company who make documentaries, current affairs and drama documentaries for UK broadcasters and American channels. Their presentation talked mostly about the idea of multi-platform media, how a show can cross over to another platform to enhance the audiences viewing experience. 

One of the best examples of this multi-platform media is the Million Pound Drop in which an app has been created for audiences to play along. While the show is on, the app is free and people can play along answering the same questions and seeing how far they get, most notably when Million Pound Drop isn't on, the app is no longer free, clever trick to get audiences to watch your show.

Nowadays audiences want more and so simply having a show on TV isn't enough anymore, they like the option of additional content in apps, websites, webisodes to view and explore.

At the end of the presentation the final question was set:

Which are the three most successful ever examples of cross platform television programming, how did viewers participate and most importantly, what did they gain from the experience? (I would anticipate answers such as the London Olympics/Paralympics & Embarrassing Bodies) 

I really like this question, the topic is something current and relevant, especially because I often use second screen experiences when watching a programme. I also think this would be a great research question, most of the time I find research tedious and boring but this sounds like you could have fun and inventive in collecting data... Now that all three questions have been set, it's time for me to think of which question I want to research into.