Applied Media Research - Interactive Videos

Something else I found during my research was interactive YouTube videos. Whats interesting about them is they allow the perfect platform for a story the audience can interact with, people create videos with multiple endings and the audience can choose which way the story goes then start again and choose a different path if you wish. I think this is a really clever idea, the author still gets to keep control of the story while the audience  can get involved, if only TV allowed for such a platform to exist!

Here's an example, what I like about this video is it's actually a viral campaign for 'Drop the Weapons' and shows what can happen when you make the wrong decisions:

If you want to view more, here's two links showing the 'best off' interactive videos:

http://mashable.com/2011/01/30/interactive-youtube-videos/

http://www.geekosystem.com/interactive-youtube-videos/